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Thursday, April 28, 2016

Reality check

One of the hot topics in the tech industry today is augmented reality (AR). AR is designed to modify or enhance a realistic environment with the addition of audio, data, graphics and other elements. Discussions about AR were originally met with caution and skepticism, but over time, that has evolved into optimism and confidence. 

Investors have opened their minds and wallets to the tune of over $3 billion in this previously uncharted area, and major players like Google and Microsoft followed suit. In fact, a recent report from Digi-Capital predicts that AR will be a $120 billion market within the next four years.

AR has the potential to impact many fields, such as education and medicine, and will play a major role in the development of smart homes. But the real questions on everyone’s minds are is the world truly ready for AR, or is it in need of a reality check?

Read more here:
http://www.forbes.com/sites/mahindracomviva/2016/04/11/augmented-reality-blurring-the-lines-between-the-real-and-virtual-worlds/#64380bdb5f6a



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